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Close to 4.000 doctors, dentists, pharmacists and representatives of healthcare institutions in Lebanon attended a gala dinner held by Sandoz in the Forum de Beyrouth on the 14th of January 2005.
This record-breaking event was held to announce the launching of Sandoz as the global brand under which 14 different companies are uniting worldwide to form a leading generic pharmaceutical company. Formerly known as Biochemie and a member of the Novartis pharmaceutical group, Sandoz set the stage for their action in Lebanon. The objective is to become real social partners by reducing the cost of medicine while preserving the standards of excellence.

The launching of Sandoz in Lebanon took place under the auspices of His Excellency the Austrian Ambassador, the Lebanese Order of Physicians and the Lebanese Order of Pharmacists.

His Excellency the Austrian Ambassador,
Dr. Georg-Mautner Markhoff
The Head of the Order of Physicians in Beirut, Dr. Mario Aoun
The Head of the Order of Pharmacists,
Dr. Ziad Nassour
Mr. Gunther Neumair, Regional Manager of Sandoz in the MEA
Mrs. Abir Alaeddine, Country Manager for Sandoz Lebanon
 

General overview of the "Forum de Beyrouth"

The winners of the drawing contest on stage
Mrs. Abir Alaeddin, Country Manager for Sandoz Lebanon distributing the prizes of the drawing contest
The Sandoz team cutting the logo cake
The Sandoz team celebrating at the end of the evening
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